Coswick company together with Chinese partner Teka opened a flagship showroom in Wenzhou city district in Zhejiang province.

Wenzhou, with a population of nearly ten million, is one of the fast-growing industrial, trade, logistics and financial centers of Eastern China. The active development of the region over the past decade is accompanied by a construction boom, so the demand for quality finishing materials and services of professional interior designers is very high here.

More than 150 local designers and architects attended the opening of the Teka&Coswick flagship showroom. In the exhibition hall they were able to get acquainted with the variety and rich design possibilities of Coswick parquet floors. Our experts dedicated them to the subtleties of production and the secrets of high quality Coswick products. At the creative master class guests with pleasure immersed themselves in the element of design and beauty.

“We are very pleased that this significant event aroused such lively interest among professionals, and they were able to appreciate not only our products, but also the special design of the showroom, built on the play of light and shadow, striving for simplicity and leaving space for creative search. We hope that the warm atmosphere of mutual understanding and interest that developed at the very beginning of our journey will help our new colleagues to easily implement their most ambitious projects. While our managers will always provide them with the necessary support,” noted company representative Olga Kachan.

Coswick began operations in China in 2017. Over the years, the company has been actively expanding its presence in the Chinese market and forming a dealer community. Our specialists have done a lot of work to train dealers in Coswick standards and philosophy, have achieved harmonization in understanding the products, and have deeply studied the traditions of the Chinese market. Today, the distribution networks of our Chinese partners cover almost all regions of the country.

“In early 2023, the official Coswick representative office in China began operating with its own wholesale warehouse in Shanghai. This allows us to maintain a constant supply of more than 30 of the most popular Coswick parquet flooring decors and promptly satisfy the majority of requests. With the opening of a new flagship showroom in Wenzhou, where we will be able to present our products at a decent level and interact directly with designers, we have taken another big step towards meeting Chinese clients and strengthening our position in the market of this country,” convinced Maxim Trunov, director of Coswick representative office in China.

The opening ceremony was attended by Teka Flooring Board Chairman Ms. Du Yulan, Teka Flooring Executive Director Mr. Gu Biao, Teka Flooring showroom Director in Wenzhou Mr. Chen Hui, Coswick representative office Director in Shanghai Maxim Trunov, Coswick representative Olga Kachan.

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This fantastic snow-white building shaped as a giant wave and reminding the infinity symbol is now a unique architectural attraction, as well as many other masterpieces by Zaha Hadid (“the Queen of the Curve”). One of the world’s most prestigious architectural awards – Design of the year (London design museum) was granted to the project in 2014. It is a big honor for Coswick team to be a part of a project like that together with our partners from Azerbaijan – Tutto Bello.

Coswick engineered plank hardwood flooring from European Oak, color Walnut is installed in the building.

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Anastasiya Verameyenka has signed a contract with Coswick on being the brand ambassador to develop promotion of Coswick sports hardwood flooring line. The contract will become the first of its kind for Belarusian professional basketball.

“No wonder Anastasiya Verameyenka was chosen as the brand ambassador. Coswick company is a manufacturer of high-class hardwood flooring, including sports flooring for international tournaments of all levels, and Anastasiya is the most successful and famous Belarusian female basketball player with an extensive game experience.

We hope that cooperation with Anastasiya will help our company build brand awareness on the European market and boost the development of team sports in our country by installing certified, high level sports hardwood floorings on domestic sport arenas”, Coswick director Vladimir Ianovski said.

Anastasiya’s huge professional expertise is also a great asset for Coswick in development of new lines of sports wooden floors for team sports.

“It is an honour for me to represent Coswick as a manufacturer of high quality sports flooring made in Belarus. I spend biggest part of my life on sports hardwood floors. Believe me, I know how important for professional players performance of sports flooring”, mentioned Anastasiya.

Anastasiya tested Coswick Tournament Sport and Tournament Pro Sport hardwood flooring and confirmed that it is exactly the way the sports flooring of international level should be: “I was pretty much delighted to know that such a high-class modern equipment for my favourite kind of sports is being produced in my home country”.

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– How did you choose this business line?

– We started back in 1993. Our first move was to trade saw-timber. That was the time when we first encountered the parquetry, its technologies and manufacturing companies. This was just a moment when we realized what the parquetry should look like, as well as its manufacturing. We became very interested in this line of work.

When the manufacturing was nothing but an idea, it was clear that the parquet flooring has to be export-oriented. It has to be in the top price segment due to its impeccable quality. We followed this principle all these years.

That is why the woodworking was a pure happenstance on the one hand. However, on the other hand, it was the conscious choice based on available raw materials, even though it was not that easy to get them. We believed that we could achieve success in any area concentrating fully on it and seeing the perspective of this area development. That is the reason why we had not a single thought on leaving our work and doing anything else.

– What were the major milestones in the company’s history?

– The first woodsawing machine was installed in 1995. Today, it takes its place of honor in our museum. The following 20 years in a row were dedicated to the development of technologies and build-up of production output.

The development of Canadian market was a big step forward. Since 1999, we created here the full-scale dealer chain and sold almost everything we produced to Canada over the years. Just for the record, we were the first among countries who started to import the solid parquetry to Canada given that this country was considered the top user and manufacturer of hardwood flooring. I remember our first client who later became our dealer. He assembled the sample parquet I brought to him on the floor and dazedly looked at it agelong. He had never seen such easy-to-install and high-quality parquet flooring. Due to the highest quality of our manufacturing process, we managed to settle very quickly in Canadian and US markets.

Our exodus to Europe in the mid-noughties was linked to the possible economic downfall in Canada and the United States. Besides, while mastering new technologies of industrial finishing and shifting to designs and decorations, the advanced European market became of a huge interest to us.

One of major development stages was the uptake on the manufacturing of three-layer parquet boards in 2006. Thus, it was necessary to choose our own technology and design for a new product. Our goal was not to copy someone’s work, but to develop a product that would not only differ from other competitors, but would be better. We certainly did it: our three-layer parquet board is a distinctive well-known product. Besides, it is very reliable and sustainable. When we underwent certification in Sweden from the patentee of our lock joint, the laboratory experts admitted that they had never seen such an efficient joint.

– “Coswick” is more than 20 years old. What would you like to say, summing up the intermediate stage of company’s development?

– In 23 years of our work, we finally ended the construction and equipment of our manufacturing facilities. The company employees 520 people, we produce half a billion of square meters of hardwood flooring per annum. Now, it is time for a “qualitative leap”. Today we pay more attention and spend more money on research and development. This year R&D department was created; its main objective is to work on new products and technologies.

Our company covers specific directions as, for instance, professional sports flooring and acoustic wall panels; we master thermal processing and artificial staining technologies and extend the range of decorations, styles and formats. We try, as much as practical, to extend the application area of wood, although not exclusively for living rooms, but for public places as well.

We achieved the significant result: we got the name and gained the reputation in the world’s industry. This is the reputation of our products that are considered to be of utmost reliability. That is how we got the major projects in this field. Coswick trademark opens us a path to move forward. Finally, this is the company reputation that makes us the reliable and sustainable partner to work with.

However, the biggest of our achievements is the creation of a good team of single-minded employees. This team is able to solve the most complicated issues and has a long and very interesting way to go.

– What is your expectancy towards the development of the company and the whole branch?

– The biggest unsolved issue of the national timber industry today is the provision of local raw materials to in-house manufacturers. Timber processing is a material-intensive industry where the product costs and, therefore, the end product price depend heavily upon the price of raw materials. If manufacturers do not have the access to the guaranteed amount of raw materials on anticipated price, it will lead to the absolute impossibility of sales planning, loss of markets and industry phase-out not to speak of its possible growth. The future of this branch will depend upon the decision taken on that issue.

That is one of the reasons why we pay special attention to the technology intensive products. Besides, we wistfully renounce offers on supply of middle-cost products to the famous European retail chains.

The present day we deliver our products to more than 30 countries and continue developing new markets, including the farthest ones as China and Australia. We would like to work on all continents not depending upon the economic upheavals.

If we speak about the world industry, one can see the sustained growth of interest towards natural wooden materials. This includes not only the hardwood flooring, but also other interior elements that use the natural wood. It allows us looking forward confidently. The rest depends only upon ourselves.

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The new Fuijan showroom, featuring over 100 sqm, is located at Rongqiao Economic & Technological Development Area, Fuqing Fujian China.

Clients will have an opportunity to enjoy the diversity of our collections, see our flooring in exposition and choose all needed items for its installation and care. Wide range of wood wall panels and moldings in composition with our hardwood flooring will create stylish interior designs. Professional managers will answer all visitors’ questions over the products and will help to make the best choice.

Coswick dealer network already spans over 30 countries and opening the showroom in China is a new stage in its development in Asian region.

We are glad to welcome new clients to the grand opening of Fuijan showroom on September 2, 2016. The event will be attended by Coswick management delegation.

For more information and our current updates follow our news stream.

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We are planning to develop a wide range of products, both for interior decoration and for outdoor use. The first collection of thermo-wood parquet is already available for sale in dealerships. Soon we will start mass production of terrace and facade thermo-boards.

Technology for the heat treatment of wood has been known for a long time. However, the recent development of industrial technologies for thermo-modification has resulted in creating materials with consistently high consumer qualities. European environmental restrictions, which tightened rules for bio security of wooden products, promoted the development of thermo-modification of wood. The replacement of chemical processing of wood by heat treatment, is a rare case when Murphy’s Law was defeated, and the solution to the problem has not led to any new, more complex problems. Actually, the opposite has been the case – it was found that heat treatment, besides being biological stable, can give the wood a new aesthetic quality (noble coloring, improved surface quality) and stability (even when used outdoors), while radically improving durability.

For the thermo-modification process, the Coswick Company uses oak and ash wood, thermo-treated with the help of one of the most balanced technologies, ensuring the optimal preservation of natural strength qualities, while completely removing substances that act as nutrients for microorganisms. Coswick Thermo-wood has an intense dark-honey Thermo-wood with a well discernible texture. Products made from such wood will remain a great decoration for your home or garden for a hundred years or more, while being an ecologically friendly material as well.

As usual, the Coswick Company will be offering ready-made solutions that guarantee customers high quality at reasonable prices. For example, the Coswick Terrace and Facade Board will be delivered already covered with special weather-resistant oil, with UV filters and a mounting system that allows quick and reliable installation.

At the moment, besides the parquet, we are planning to produce two profiles of our terrace boards, to ensure anti-slip properties and the disposal of water, and three different profiles of facade  boards – planks and two types of lining.

Coswick specialists are working as fast as possible to provide you with whole range of products made from thermo-wood – an eco-friendly and durable material.

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